28.7M
Unique individuals in the system
5.7M
Residents holding two or more case IDs
Thousands
Experiencing overlapping enrollments
30%
Projected reduction in duplicate records
These weren't just data quality issues , they created real harm: incorrect tax liability, eligibility errors, self-service access blocks, and consumer confusion. Our team conducted research to understand how duplicates were being created, synthesized findings across four problem areas, and facilitated a multi-day in-person workshop to drive toward solutions.
Duplicate Warning Modals
Warnings appeared late in the enrollment flow and were easily bypassed , failing to interrupt the behavior they were designed to prevent at the point of action.
Agent Delegation
Cumbersome 20-minute three-way calls incentivized agents to start a new case rather than follow the prescribed process , a systemic workflow failure built into the system's design.
Account Login
Infrequent logins combined with weak account recovery flows led consumers to create new accounts rather than recover existing ones , a pattern the UI inadvertently encouraged.
Report-a-Change (RAC)
Confusing RAC experiences prompted consumers and agents to start new cases instead of updating existing ones , compounding the duplication problem at scale.
94% of overlapping enrollments were being created by agents and consumers through these four specific flows.
, Key finding, Decreasing Duplicates Research Synthesis
The workshop ran over three days in-person with cross-functional participation from client stakeholders, designers, and engineers. Using a Double Diamond approach, we moved from problem definition through ideation to solution prototyping , spanning lo-fi to hi-fi output. Three strategic levers guided the work: prevention, mitigation, and protection.
Two CRs prioritized and currently in active implementation for 2025
Projected 30% reduction in duplicate records from workshop-driven changes
Cross-functional alignment achieved across design, engineering, and client stakeholders
Affinity mapping and research synthesis artifacts shared with client as strategic reference